- Recommend sales and marketing strategy for product's either being launched or during the product's lifecycle 

- Evaluation of data, through data analytics, of existing marketing activities and discover more profitable strategies in the future 

- Finding consumer insights for what drives success in the market for products and monitoring competition product roadmaps 

- Shifting through data to discover areas for market growth, either through internal data or external research 

- Using internal data to determine custom behavior 

- Manage and track portfolio of marketing vendors, and overseeing administration of internal payment and approval process 

- Develop social media platforms for local market 

- Development of marketing content strategy: blogs, white papers, press releases, marketing collateral advertisement language etc. 

- Strategize industry trade shows, events, roadshows, etc. 

- Attend industry conferences and marketing events to support the improvement and expansion of the company’s brand recognition 

- Liaison and communicate with sales team, providing feedback and supporting planning of executing new local marketing initiatives 

- Collaborate directly with HQ Marketing and Brand Center team to develop, customize and implement global brand strategy and requirements into local market.